Ellie Aitken Brand Launch
Brand Identity, Print Design
Mar 2012
Ellie Aitken Pty Limited is a clothing manufacturer that provides classic, beautifully-made clothes and accessories for women and children, as well as a luxurious gifts and home wear.
We were asked to refine the brand and help launch the brand with a professional yet relaxed feel. Initially we refined the logo. Then we took the brand across all aspects of the launch marketing material. These included swing tags, stationery, lookbooks, bags, boxes, thanks you cards, newsletters and email invites. The website will launch late March with a full online store.